Welcome to the New School
Background
In collaboration with the Creative Director of Apple’s Marcom team, we developed creative concepts and design directions for Apple Australia’s 2019 iPad & Parents digital campaign. The main deliverable was the responsive site on apple.com, art directing and designing everything from site layout to iPad screen artworks. The website is crafted using bite-sized modules to tell the story of iPad’s power as a learning device. Artworks were drawn (channeling our inner ‘school kid’) using the iPad and Pencil and are featured in Media Arts Lab’s above the line campaign video. I worked with Marketing Managers and Producers to art direct and oversee the production of the website, as well as assets across digital, print and in-store signage.
Team
↳ Marcom
↳ Media Arts Lab
Completed at Apple Sydney
